Customer Service At The Real Estate Industry Essay

1. Introduction Internet is an important component in the development of real estate, and plays a key role in fierce on-line real estate sites competition. The concepts of customer-service are central to the success of on-line real estate companies. Existing research recognizes the critical role played by customer-service. Customer service in the real estate business is evolutionary, rather than revolutionary. One step forward is the simple realization that your current customers are potential gold-plated, low-cost ambassadors-the bottom-line lifeblood of your company. [Kathleen McKenna-Harmon, 2002] Surveys such as that conducted by Penny Patterson (2009) placed that Customer service at the center of the business and said: The needs of our customers were, and still are, paramount. Therefore, I think customer service is also at the heart of on-line real estate sites. On-line real estate services become a trend, as buyers can get listings based on the criteria they set with online computer real estat e services. [Kerwin, Ann Marie†¨,1992] The main challenge faced by on line real estate companies is about how to gain customers through fierce websites information competition, I would like to add great importance to combining on-line and off-line customer service together to increase the trading numbers. My main reason for choosing this topic is personal interest. It is my experience of working in real estate companies that has driven this research. It is not easy for a company toShow MoreRelatedEconomic Impact On The Real Estate Market Essay1592 Words   |  7 PagesEconomic Environment Impact Interest rates have a major economic impact on the real estate market. Interest rates directly affect property sales. 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